🌍 Built for every child, everywhere✨ 85% improved emotionally🎮 Rejection Island🍃 Lonely Island🧠 CBT-powered🌐 5,000+ kids across Lebanon, the US & Pakistan 🌍 Built for every child, everywhere✨ 85% improved emotionally🎮 Rejection Island🍃 Lonely Island🧠 CBT-powered🌐 5,000+ kids across Lebanon, the US & Pakistan
✨ Create joy in learning

Every child carries feelings they don't yet have words for.

Umeed turns emotional learning into playful adventure — helping kids find those words, one story at a time.

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Watch our story
A student smiling in front of his classroom mural at a Punjab government school
😊 This is Umeed
5,000+ kids reached
A global mission 🌍
01 · The Reality

Too many children are carrying this alone — everywhere

This isn't a local problem. It's a global one, and it starts with emotional wellbeing.

166Madolescents worldwide live with a mental health condition — 1 in 7, largely unrecognized and untreated (WHO)
273Mchildren & youth are out of school globally (UNESCO, 2026)
Halfof all lifetime mental health conditions emerge before age 18 (WHO)
98%of kids say hands-on play is a favorite way to learn (LEGO Foundation, 2023)
5,000+children already reached by Umeed across Lebanon, the US & Pakistan — our starting point, not our ceiling
02 · The Play

Meet Whimsy & Echo

Story-driven, CBT-powered games where kids help lovable characters work through big feelings — and learn to work through their own.

Watch our story
Rejection Island gameplay, starring Whimsy
🌸 Whimsy

Rejection Island

Whimsy helps kids name the sting of rejection, then reframes negative thoughts into positive ones using cognitive restructuring.

CBT: Cognitive Restructuring
Echo, the main character of Lonely Island, exploring the garden
🍃 Echo

Lonely Island

Echo guides kids through loneliness with small, positive actions — building the habit of reaching out and reconnecting.

CBT: Behavioral Activation

Real classrooms, real kids, real play

Girls in a circle during a classroom session Boys working through a paper-based activity with their teacher

From our field pilots in Pakistan — one stop on a global journey.

Built for every classroom, not just connected ones

Digital or paper — Umeed still works

A huge share of the world's classrooms don't have reliable devices or internet. Umeed was designed for that reality from day one, not as an afterthought.

💻

Digital sessions

Full interactive gameplay on shared or 1-1 devices where computer labs or phones with Wi-Fi are available.

📄

Paper-based sessions

The exact same story, characters, and CBT activities delivered through printed worksheets — over 6,000 learning packets distributed in our Punjab pilot alone.

🧑‍🏫

Teacher-led, either way

Every module ships with a teacher script and answer guide, so a classroom of any size — no devices required — can still run a full Umeed session.

03 · The Proof

It's working

Already reaching 5,000+ children across Lebanon, the US & Pakistan.

85%improved emotionally overall
91%long-term retention
+10.62avg. treatment effect
60%emotion recognition, +16.2pp by 2nd activity

"My mother bought clothes for my sister on Eid, I won't get angry, as she will buy it for me next time."

— Student, Punjab pilot

"Umeed's approach is very practical — just lectures don't make a difference, but with activity-based learning children retain better."

— School Principal

"My daughter used to stay separate and not mix with others, but after playing these games she became much more social."

— Parent/Teacher, Focus Group

"Children developed a stronger emotional vocabulary — after playing they learned to both speak and write about their emotions."

— 3rd Grade Teacher
✨ Umeed AI

A companion for parents & teachers, too

Tap the avatar, get your child's session report, then ask about any behavioral issue you're seeing — grounded in CBT, available anytime.

💬

Ask anything, anytime

Judgment-free guidance on your child's emotional development.

5-minute daily activities

A quick follow-up matched to whatever your child just played.

🧠

Built on CBT foundations

The same evidence-based framework used across every Umeed module.

Try the AI Companion
U
Umeed Companion● Online
Hi! My 7 year old gets frustrated fast when she loses a game. Any tips?
Try naming the feeling first — "I can see that felt frustrating" — before problem-solving. Want a 3-step script?

The people behind Umeed

Z
Zaheen
Zaheen
Co-founder, CEO
A
Ahsan
Ahsan
Co-founder, CPO & GTM
J
Jun
Jun
CTO, Platform & Gen AI Dev
J
Janani
Janani
Game Developer
A
Akshay
Akshay
Game Developer
A
Abe
Abe
Advisor, Counseling & Game Design

Invite-only for now — one code, one step in.